Peter Youell, Managing Director UK & Ireland at Skechers, speaks to Bryony Andrews about the brand’s decision to sponsor the Footwear Industry Awards once again.

Born in 1992 with a Mens Utility Boot that became an icon of the grunge era, Skechers has evolved into a footwear and marketing powerhouse with styles for men, women and kids found around the world.

Skechers is now established as a true family lifestyle brand in the UK & Ireland. This allows its design teams to work on product development across all areas from the Awards-winning Skechers Performance Division to winter fashion boots, summer sandals and  celebrity endorsed product collections.

“At Skechers we honour ourselves on being approachable,” said Peter. “We work with our business partners, to enable them to have successful businesses with us by offering a good return on investment through fast sell through and stock turn.

“Skechers offers the widest selection of product in the market place. Creating customer and consumer choice and variety through extensive Advertising spend and Multi Gender campaigns. We take satisfaction in offering on- trend styles, with added benefits, such as Skechers Memory Foam for ultimate comfort. Incredible design, innovation, technology, knits, fabrics, blends and colour, are all offered, at fantastic retail prices, giving amazing value for money, that attract a wide consumer base. Skechers prides itself on diversity and appeal.  These are the two key areas, which enable us to have an advantage over our competitors.  Over the years we have added multiple divisions to our company, enabling us to develop collections for specific market growth. Focusing on Casual, Performance, Modern comfort and Sport.

Why is SKECHERS sponsoring the Footwear Industry Awards?

“We are delighted to be sponsoring the FIA’s to continue our support to this great awards campaign. It is a fantastic platform for the Industry that helps to celebrate and showcase Footwear. As a major player, we are proud to be associated.

 Why should brands and retailers support the industry by entering the awards?

It’s a great occasion for brands and retailers to come together to show their support  for the footwear trade as well as being opportunity celebrate the success of footwear brands and retailers for the year.