Click on the categories below to find out the full criteria.

Brand Awards

Accessory Brand of the Year

Open to any brand producing high end accessories, including but not limited to handbags, leather goods etc, that are sold in stores in the UK and/or Northern Ireland/Eire.

Men's Footwear Brand of the Year

Open to men’s footwear brands sold in stores in the UK and/or Northern Ireland/Eire.

Ladies' Footwear Brand of the Year

Open to ladies’ footwear brands sold in stores in the UK and/or Northern Ireland/Eire.

Children's Footwear Brand of the Year

Open to children’s footwear brands sold in stores in the UK and/or Northern Ireland/Eire.

Outdoor Footwear Brand of the Year

Open to brands deemed as outdoor, including but not exclusive to walking shoes/boots, sold in stores in the UK and/or Northern Ireland/Eire.

Comfort/Wellness Footwear Brand of the Year

Open to brands deemed as a comfort or wellness brand, sold in stores in the UK and/or Northern Ireland/Eire.

Fashion Footwear Brand of the Year

Open to brands deemed as a fashion brand sold in stores in the UK and/or Northern Ireland/Eire.

Footwear Brand of the Year

Open to any footwear brand sold in stores in the UK and/or Northern Ireland/Eire.

Shoecare Brand of the Year

Open to any shoecare brand sold in stores in the UK and/or Northern Ireland/Eire

Retailer Awards

Men's Independent Footwear Retailer of the Year

Open to any independent footwear retailer in the UK and/or Northern Ireland/Eire selling men’s footwear.

Ladies' Independent Footwear Retailer of the Year

Open to any independent footwear retailer in the UK and/or Northern Ireland/Eire selling ladies’ footwear.

Children's Independent Footwear Retailer of the Year

Open to any independent footwear retailer in the UK and/or Northern Ireland/Eire selling children’s footwear.

Fashion Independent Footwear Retailer of the Year

Open to any independent footwear retailer with a store in the UK and/or Northern Ireland/Eire selling three or more footwear brands deemed as ‘fashion’ brands.

Outdoor Independent Footwear Retailer of the Year

Open to any independent footwear retailer with a store in the UK and/or Northern Ireland/Eire selling three or more footwear brands deemed as ‘outdoor’, including but not limited to walking shoes/boots.

New Independent Footwear Retailer of the Year

Open to any independent footwear retailer with a store in the UK and/or Northern Ireland/Eire that has been established within the last three years.

Independent Family Footwear Retailer of the Year

Open to any independent footwear retailer with a store in the UK and/or Northern Ireland/Eire that has been established within the last three years.

Multiple Footwear Retailer of the Year

Open to any independent footwear retailer with five or more stores in the UK and/or Northern Ireland/Eire.

Shop Front of the Year

Open to the very best window displays from an independent footwear retail store, from February 2018 onward, that best promote the retailer to the public.

Industry Awards

Platinum Shoe Award

Open to any representative working for a brand or agent in the UK and Ireland. 

Leader in Customer Service

This accolade open to any brands, agents or retailers that offer exceptional customer service within the UK and Ireland.

Footwear Designer of the Year

This accolade is open to any footwear designers who either work independently or for a brand within the UK and Ireland. 

Personality of the Year

This accolade is open to anyone who operates within the footwear industry; either brands, UK Agents or retailers in the UK and Ireland.

Student Shoe Fitter of the Year

The winner of this award is determined by The Society of Shoe Fitters.

Best Use of Technology/e-tailer of the Year

Open to all brands and retailers that have a brick and mortar presence, who use technology in an innovative way.